Wouldn’t it be nice if you worked less and earned more money?
Good news: You can with digital products.
Digital products are intangible goods and services that you sell and deliver online. Courses, ebooks, and printables are popular digital product ideas. But there are many more.
Today, we’re looking at 24 unique digital products for creators, with examples for nearly every niche.
Why creators should offer digital products
You should create a digital product because it’s a relatively hands-off approach to scaling your business.
Here are several other advantages of creating digital products:
An additional income stream: Digital products let you diversify your income streams, so you don’t need to worry if sales dip in other areas of your business. This income stabilization can give you massive peace of mind.
Diversify your products: Adding digital products alongside existing offers broadens your product range. This diversification attracts a wider range of customers and caters to your audience’s preferences and needs.
Increase your income without increasing your workload: Most digital products require minimal maintenance after you create them. They’re perfect for busy creators who want to grow their businesses but are strapped for time.
Create digital products on a small budget: You don’t need expensive tools or specialized know-how to get started. Plenty of free (and budget-friendly) tools are available to help you develop a digital product (like Canva).
Automate the entire sales process: Email automations lets you streamline the entire sales process for your digital products. This way, you can focus on big-picture areas of your business rather than on tasks like manually promoting and selling products.
24 unique digital product ideas adaptable for every niche
Educational resources
Templates
Design
Recordings
Photography and videography
Service packages
Technology
Educational resources
Educational resources are ideal for creators with a passion for teaching.
1. Ebooks
Ebooks are an easy digital product to make whether you’re just starting your business or are a seasoned expert.
And virtually any type of creator can write and sell ebooks.
Plus, if you keep a regular blog, you might have enough written content to repurpose into an ebook.
Ebook niche example by Reynelda Jones, Sheela Ivlev, and Catherine Jackson
Health professionals Reynelda, Sheela, and Catherine joined forces to create their ebook. It discusses how food affects how you think, feel, and behave.
If you aren’t sure you have enough insight to write an ebook yourself (but want to write one), take a page from Reynelda, Sheela, and Catherine and partner with another creator in your niche.
More ebook examples:
Athlete: Tennis Tribe – Return Strategy for Doubles
Coach: Joe Leech – Psychology for Designers
Food blogger: Kristin Porter – Gluten Free on a Budget
Artist: Tunde – Navigating the Challenges of Being a Neurodivergent Artist
Flutist Coach: Chelsea Tanner – Flute Technique
2. Tutorials and guides
With tutorials and guides, you want to teach your followers how to complete a specific project. This digital product is ideal for creators in niches like crafting and DIY.
Tutorial example by Door 44 Studios
Door 44 Studios created a guide that teaches people how to create a woven bracelet. Their guide includes videos, shopping guides, and additional tutorials buyers can access.
More tutorial and guide examples for different niches:
Quilter: Inspired Quilting by Lea Louise – Quilt Tutorial
Crafter: Melissa’s Crafting Treehouse – Sweet Stockings Tutorial Bundle
Artist: Art Projects for Kids – Four Ways to Draw Baby Yoda
3. Recipes and meal plans
Recipes and meal plans are ideal digital products for food bloggers and nutritionists. This digital product is especially easy to create if you have a collection of recipes ready to go.
Digital meal plan example by E.A. Steward
E.A. Steward sells four weeks’ worth of meal plans that adhere to a particular diet.
Along with the meal plans, readers receive grocery lists to help them make each recipe.
More niche meal plan examples:
Athlete: Ultimate Meal Plans- Paleo Meal Plans
Nutritionist: Illuminated Health – Holistically Healthy Membership
Nurse: Beyond the Brambleberry – Mix & Match Meals
Dietitian: Jenna Volpe – Sucrose Intolerance & CSID Diet Survival Guide
Blogger: Jessi Fearon – Make My Life Easy! Meal Planning Workbook for Busy Moms
4. Email courses
Email courses are a flexible digital product idea. For example, you can decide how many days the course lasts and what’s included (like videos, audio, workbooks, or other supplemental material).
Because email courses offer so much flexibility, they work well for nearly any type of creator.
Email course example by The Bliss Bean
The Bliss Bean teaches a 21-day email course to help people improve their day-to-day lives.
Each day brings a new email with valuable resources so course-takers get the most from the experience.
More email course examples for different niches:
Coach: Touch of Organized – Power of Speed
Blogger: The Frugal Girl – Fight Your Food Waste
Clinician: Neurodivergent Insights – Autism Burnout
Coach: Erin Jean Warde – Discerning Sobriety Course
5. Workshops
Workshops are live events that last one (or a few) sessions. You can host your workshop in person if the majority of your audience lives in the same location. But if you cater to a global audience, host a virtual workshop.
Although workshops are live events, you can record your workshop and sell the recorded version to those who couldn’t join live.
Workshop niche example by Nick Wignall
Psychologist Nick Wignall hosted a 60-minute workshop to help people improve their communication skills.
This workshop was live, but Nick also sent out replays to those who couldn’t attend the live event.
More workshop examples:
Blogger: This Routine Life – How to Use Time Blocking to Feel Organized & Productive
Coach: Anna Nelson – Narrow Your Niche
Consultant: Kabrina Budwell – Simple Systems
6. Online courses
Online courses tend to be the most profitable digital product idea. And you don’t need to look far to find courses priced at hundreds of dollars.
Plus, plenty of online course ideas make this a versatile digital product, no matter your niche.
Online course example by Ruth Power
Musician Ruth Power sells courses to help people learn to play the piano. She tells me that courses represent 30% of her income and that they have a conversion rate of 3% during her launches.
Ruth’s courses range in price from $47 to $196, helping her audience find a course that fits their budget.
More niche course examples:
Scientist: Effortless Academic – Effortless Note-Taking
Author: Lady Adey – Pitch Perfect
Musician: Kat Bula – Fiddleprov
7. Paid newsletter
A paid newsletter is a recurring subscription-based digital product where subscribers pay a fee for exclusive content.
You should create a paid newsletter if you love to write and have a unique insight to share with your audience.
Paid newsletter example by Danny’s Essays
Danny Gregory is an artist with a paid newsletter. And get this: His paid newsletter has earned him $45,000 since 2021.
He uses his exclusive newsletter to discuss his artist process and provide tips to over 600 aspiring artists.
More paid newsletter examples for different niches:
ConvertKit founder: Nathan Barry – Secret Money Newsletter
Therapist: Guy Macpherson – The Trauma Therapist Newsletter
Entrepreneurs: Jack Appleby and Amanda Goetz – Break an Egg
8. Membership site
Membership sites are another subscription business idea for creators who want consistent income. And like courses, they have the potential to be highly profitable depending on what you charge for monthly access.
Memberships are best for creators who consistently make—or curate—content. That way, you’ll always have a stream of content to add to your membership site.
Niche membership example by Textile Indie
Textile Indie’s basket weaving club membership teaches people how to weave a new basket style each month.
Members can pay month-to-month or take advantage of a discount and pay for a yearly membership.
More membership examples:
Coach: Kate – Kate’s Club
Author: Robert Glazer – The Elevate Club
Dietician: Christy Harrison – Food Psych Weekly Sustaining Membership
Photographer: Moments with B – Behind The Scenes Photography
Templates
Templates are a popular digital product that helps people achieve a task faster.
Let’s dive into some ideas to inspire your own.
9. PDF templates & Co.
PDF templates—like legal templates—are pre-designed documents that people can easily customize for their needs.
Legal template example by Amira
Lawyer turned coach Amira made $67,375 in one month selling legal templates, according to her 2020 income report.
She provides legal bundles for various personas like bloggers, interior designers, real estate agents, and more.
More legal template examples:
Marketer: Erika Miram – Website Legal Protection Bundle
Attorney: Christina Scalera – Contract Templates
More ideas for templates and downloadable PDFs
Resume templates
Cover letter templates
Productivity checklists
Invoice templates
Travel itineraries
Business proposal templates
10. Digital templates
Digital templates are files (aside from PDFs) that you package up as a template. Think Instagram Story templates or Photoshop file templates.
The customers for these types of templates tend to be other businesses. So, this digital product tends to work well for creators in the B2B space.
Instagram templates example by Anes Design
Anes Design sells a variety of Instagram Story templates that users can customize to match their own brand.
They also sell matching templates for Instagram posts:
Additional Instagram template examples:
Blogger: Blog Pixie – Instagram Reel templates
Designer: Voguish Studio – Instagram post templates
More digital template ideas
Newsletter and email marketing templates (you can sell these in ConvertKit’s Marketplace)
Pinterest pin templates
Media kit templates
Brochure templates
Wedding invitation templates
Thank-you card templates
Photoshop and Illustrator logo templates
Budgeting templates/spreadsheets
Design
Artists (and creators with a passion for design) have plenty of options for selling unique digital products.
11. Artwork
Complement your one-of-a-kind (OOAK) art products with digital prints. This way, those who can’t afford a OOAK piece can still support you by purchasing your digital art.
Digital artwork example by Mimi Purnell
Artist Mimi Purnell sells a variety of art-related prints.
And in Q3 of 2022, she earned $18,868 AUD (around $12,500 USD), according to her income report.
And while Mimi takes care of the printing for her orders, you don’t have to. Some artists only sell printable files, where the customer prints the artwork themselves.
A few more digital art examples:
Artist: The Little Gold Pixel – Various printable examples
Artist: Tonya Seiler – Various printable examples
Equine photographer: Steven Quon – Printable photographs
12. Patterns
Patterns can be a dependable digital product that brings you sales for years. Especially if your designs are timeless.
Sewing pattern example by Delphine with Just Patterns
Sewer Delphine creates sewing patterns for the clothes she personally enjoys wearing.
But it’s not just her who enjoys the patterns: she sells thousands of patterns each year.
More pattern examples:
Sewer: Tamara’s Joy – Apron sewing pattern
Quilter: Inspired Quilting by Lea Louise – Quilt pattern
Sewer: Robyn’s Love of Sewing – Pretty Pin Tuck Dress pattern
13. Printables
You can turn many of your PDFs into printables for your audience to print themselves and use. Think printable planners, guides, activities, and workbooks.
Digital printable example by Calm Ahoy Kids
Calm Ahoy Kids created printable affirmation cards. When someone purchases their product, they receive the file they need (in the form of a PDF) to print each card.
More printable niche examples:
Blogger: The Tasty Travelers – Printable cookbook bundle
Blogger: Arts & Classy – Manifest Printable Planner + Goal Setting System
Yoga teacher: Yoga Teacher Journey – Yoga Class Planning Template printable
14. Fonts and icons
This digital product idea is perfect for designers with the skills (and software) to create something unique.
Fonts example by Charli Marie
Charli Marie sells her “Grayscale” font for other creators to use.
She’s earned £3,820 (around $4,800 USD) since releasing this font in 2020.
More fonts and icon examples:
Artist: Natalie Art Shop – Line icons
Typographist: Elvina Gafarova – Fonts
Designers: Lemonade Pixel – Icons
More digital product ideas if you are into design
Fonts
Procreate brushes
Illustrator brushes
Vector graphics
3D graphics for augmented reality
Premade color palettes
Logos
Icons
Planners
Backdrops for video chats
Recordings
Recordings are an ideal digital product to sell online for creators like musicians and podcasters.
15. Audio recordings
Audio recordings are the perfect digital product for creators like podcasters, motivational speakers, storytellers, or musicians. Plus, audio files can be relatively easy to make if you’re a confident speaker who requires minimal editing.
Audio niche example by The Infinity Call
The Infinity Call is a subscription-based meditation program that provides users with audio recordings for purchase.
Monthly memberships start at $44, or subscribers can pay $444 to access a yearly membership.
More audio recording examples:
Musician: Christine Goodner – Time to Practice Prep Talk recording
Storyteller: Listen to Sleep – Treasure Island audiobook
Language teacher: Mila – Complete Guide of Russian-English Similar Words
16. Original music
People are always on the lookout for original music. Whether for listening purposes or to use as background music in videos, there are plenty of ways to package your original music to sell.
Digital music example by Throw the Fight
ConvertKit creators, Throw the Fight, sell digital versions of their albums on their site.
Customers can choose to buy the entire album or individual songs.
More digital music examples:
Poet: Queen Majeeda – The Conquering Lion EP
Creators: EC Rice – Various jingles
Videographer: Chicvoyage Productions – Beats for videos
17. Coaching recordings
Recording and selling your coaching sessions (with permission from clients) can be incredibly beneficial for those who can’t afford a private session but still want to learn from you.
Coaching recording example by Janet Lansbury
Janet Lansbury sells access to recorded phone consultations.
The audio recordings are a fraction of what a consultation with Janet would cost and appeal to a segment of her audience who aren’t ready to pay her private consult fee.
One more coaching recording example:
Coaches: Sheri Boone and Jamee Tenzer – Real Coaching Sessions Unplugged
More digital product ideas if you are into audio
Ringtones
Meditation audio
Samples
Stock music
Jingles
Sound effects
Instrumental recordings
Beats
Photography and videography
Stock media is the perfect digital download idea for photographers and videographers.
18. Stock photos
Stock photos are a flexible digital product idea. You can charge a monthly fee or use a pay-per-download model.
Stock photo example by Jamo Images
Photographer Jamo sells stock photos on various platforms like Adobe Stock and Shutterstock.
Image via Shutterstock
And despite the rise of AI stock photos, Jamo’s earnings have remained steady. In 2022, he earned $10,309. And according to his monthly earnings chart, he’s on track to slightly surpass that amount for 2023.
More stock photo examples:
Photographer: Alicia – Stock photo bundles
Marketer: Jana Bishop – Stock photo bundles
Designer: Kayla Marie Butler – Stock photo bundles
19. Stock videos
96% of businesses view video as an important part of their marketing strategy, but 30% say they lack the time to create videos.
There’s a sizeable market of people who see the importance of video but don’t have time to create something from scratch. And that’s where you (and your stock videos) come in.
Stock video example by Chicvoyage Productions
Videographer Chicvoyage Productions offers unique travel stock videos of different cities around the world.
Image via Chicvoyage Productions
Customers can purchase a one-off video or a membership with access to a library of stock videos.
More stock video examples:
Entrepreneur: Elle Drouin – Stock videos (and photos)
Photographer: Alicia – Stock video bundles
More digital product ideas if you are into video and photography
Lightroom mobile presets
After Effects templates
Video LUTs
Mockup images
Mockup videos
Scene creator
Calendar with your photography
Service packages
If you’re a service provider (like a coach, consultant, or freelancer), you can easily create a range of service packages to sell as digital products.
The bonus to service packages is they can sell for several thousands of dollars. The downside is they require more hands-on work than something like an ebook.
20. Consulting or coaching packages
Consulting and coaching packages cater to individuals or businesses who want advice, strategic insights, or skill development within a particular niche.
You can develop your coaching programs however you like. For example, if you want to work with clients long-term, create programs that span several months. Or, if you prefer quicker sessions, offer intensive one-day training.
Coaching package example by Daphne Lagredelle
Online business coach Daphne earns over $100,000 selling coaching packages and one-on-one coaching services.
Image via Daphne Lagredelle
She offers different packages so clients can find the one that suits their needs.
More coaching and consultant examples for different niches:
Brand strategist: Maker and Moxie – 1:1 Brand Coaching Session
Career coach: The Berlin Life – Cover Letting Coaching
Furniture restoration: Restore and Rehome – 1:1 Furniture Refinishing Coaching
Productivity expert: Mark Struczewski – Anti-Overwhelm Power Session
21. Web design packages
Most businesses want their own website. But many business owners don’t know where to start. If you know how to code and build sites, this digital product is perfect.
Web design package example by Blair Staky
Web design Blair Staky creates custom sites for her clients.
She states that custom designs and freelance services make up 48% of her income (things like affiliate sales, other digital products, and ads make up the rest of it).
A few more web design examples:
Web designer: Kaleigh Noele – Squarespace web design
Web designer: Blume and Spark – Squarespace and WordPress web design
Technology
If you consider yourself good with code, there’s an audience of not-so-techy people eager to buy your products.
22. Website themes
Website themes let people build their own sites without starting from scratch.
This type of digital product is less hands-on than designing a custom website for someone. But it’s not entirely passive since you still need to offer support and assistance to people who buy your themes.
Website theme example by Angela Mondloch
Designer Angela Mondloch sells a range of templates for the website platform ShowIt.
Each template comes with different pages (like 404 pages, blog pages, and services pages) and video tutorials to help people use the templates.
More website theme examples:
Web designer: Bluchic – WordPress themes
Web designer: Ella Web Designer – Squarespace themes
23. Website plugins
If you like solving problems, plugins might be your digital product niche of choice.
Like website themes, you’ll need to implement some type of support in case people encounter glitches or issues.
Tobias Bäthge is a web developer who created a freemium plugin to help website owners create tables in WordPress.
As of today, his plugin has over 13 million downloads.
More website niche examples:
Web developer: Vova Anokhin – WP Shortcodes plugin
Full stack web developer: Till Krüss – Email Address Encoder plugin
WordPress plugin developer: Maciej Bis – Permalink Manager Lite plugin
Web developer: Carlos Moreira – Interactive Geo Maps plugin
24. Apps and software
Building software can lead to big growth over time. You can start small with an iPhone or Android app or go big with a SaaS platform.
App example by Grumo
Grumo, created by Miguel Hernandez, created an app to help people manage physical products. On his blog, Miguel notes that he uses a no-code app called Glide to build his apps.
That’s great news for non-developers who want to create an app but don’t have coding experience. Other no-code app builders to consider are Stacker and Noloco.
One more apps and software example:
Educational company: CM Videos – MontCarlGen2D v1.0 software
